The roots run deep in Sevier County, Utah

The firm of Borg Brothers, composed of Hans E. Borg and Daniel Erastus Borg, has the leading commercial enterprise in its line in Sevier county and the brothers are men of widely recognized business ability and progressiveness who have contributed in substantial measure to the upbuilding of their section of the state. They are sons of Ole P. and Josephine (Neilsen) Borg, who are natives of Sweden, where they were converted to the faith of the Church of Jesus Christ of Latter-day Saints, after which they came to Utah in 1864. They drove an ox team across the plains and took up their abode in Sevier county in the fall of that year. For more than half a century Ole P. Borg has been one of the most respected citizens of southern Utah and is one of the three survivors of the band of pioneer men and women who braved the dangers of Indian assault to found a home in the desert. He first took up the occupation of farming and afterward became a miller, while before retiring from business he devoted his life to harness manufacturing. The business now conducted by the firm of Borg Brothers is a combination of the automobile supply and sporting goods business, established by the brothers, and the harness business which was built up by their father and which the brothers purchased upon their father's retirement in 1911. Their stock, which is large, embraces in the harness department everything in leather goods of that character. In the sporting goods department may be found those things which meet the demand of every sportsman, no matter what his special line may be. In the accessories department the stock is also exceedingly large and in addition there is maintained a complete tire repairing and welding shop. The firm acts as agents for southern Utah for the famous Gates Half Sole for tires, the Pennsylvania line of tires and the Firestone tires and also handles camp outfits for motorists. The trade covers the county of Sevier and all of southern Utah to the Arizona line.

Source: Utah Since Statehood: Historical and Biographical. Volume IV.